High ROI is the holy grail of PPC and SEO. You want to be able to spend your budget on a campaign that you know will drive sales and increase brand recognition, while still providing some traffic from organic search.
A case study is a great way to showcase your work and provide potential clients with proof that you can deliver results. In the following example, we’ll look at how Digitalinear was able to generate high ROI for one of its clients by combining PPC and SEO strategies.
PPC & SEO
PPC and SEO are two of the most powerful digital marketing strategies, but they can also be confusing to understand. Digitalinear’s team of experts will help you understand how they work together to produce high-quality leads for your business.
PPC helps SEO: When people search for something on Google, they’re more likely to click on ads that appear at the top of their results page (or above). This means that if you want to get your website in front of more people who are looking for what you offer, then increasing your paid search visibility is key!
SEO helps PPC: As we mentioned above, having a strong organic presence will increase the number of visitors coming from natural search results like Google’s organic listings or Facebook’s news feed. This increases traffic volume which means more potential customers seeing your ads – allowing them to convert into sales quicker than ever before!
Return on investment (ROI) is a key metric for digital marketing campaigns. It’s used to measure the return on investment and can be calculated by dividing profit by cost. For example, if your company spends $100 on advertising and makes $120 in revenue, your ROI would be 20%.
The calculation of an ROI helps advertisers determine whether or not they should continue spending money on a particular campaign–if they see that their ROIs are low or negative, they may want to reconsider their strategy before continuing with their current PPC strategy.
We’re glad to have helped Digitalinear with their SEO and PPC efforts, and we look forward to seeing what they do next!